Hidden gems, quirky entrepreneurs, and the counterculture of Pittsburgh — a city built on three rivers, ninety neighborhoods, and a stubborn refusal to be anywhere else.
No spam. Just word when the show goes live.
The Pittsburgh being built today looks nothing like the one the rest of the country remembers. Artists are reclaiming old mill buildings. Some of the world's boldest tech is being made in converted foundries. And every one of the city's ninety neighborhoods has a tight-knit community ready to welcome you in — with the unpretentious, Appalachian warmth the region has always been known for.
New Rust is a podcast about the people, places, and ideas that make Pittsburgh exactly what it is — and nothing like anywhere else. Every episode digs into a different corner of the city: the underground makers, the unlikely entrepreneurs, the scenes growing in old steel towns, the artists rebuilding neighborhoods one storefront at a time.
Hosted by designer and Pittsburgh enthusiast Vic Costik, and Gerra Bosco — a gumband musician who grew up here, left, and came back — because some cities just pull you in. Together they're untangling Pittsburgh's hidden gems, quirky people, and the stories that prove this place is way more interesting than people think.
We're in production on the first run of episodes. Subscribe above and you'll be the first to hear when Episode 1 is live — and you'll get early access to guest announcements.
Running a quirky business? Leading a weird little scene? Making something only Pittsburgh could produce? We want to talk to you.
Pitch an Episode →We work with local Pittsburgh businesses and brands who care about the city's culture and want to reach curious, engaged listeners.
Get in Touch →